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Sound Quality in Video Marketing

Gregory Burrus — Tue, 26 Jan 2010 04:33:34 +0000

Sound Quality in Video Marketing

Nothing can take the edge off a good marketing video cheap diet pill and flip it into the realms of dismal amateur production or “deadly dud” faster than poor sound quality during recording. Yes, it’s true that candid videos do phenomenally well on YouTube, but you should never confuse “candid” with “low quality”.

When you’re actually planning to sell that video you’re making, it becomes even more crucial that the sound quality creates no “glitches” or rough spots to distract viewers from your message. Fortunately, today’s video editing software (and hardware) can go a long way towards helping your video present a polished and professional image.

Recording short segments, and putting them together after the fact in the editing process, also helps cut down on and minimize mistakes such as you stumbling over a word and getting tongue-tied – which happens more than even professionals care to admit. (Just look at all the “bloopers” shows there have been, over the years.)

One of the first components of sound editing you need to know about, however, is “layering”. You speaking on camera is the raw, unedited reality. Adding in that soft soundtrack behind your voice, fading out as you begin to speak, or setting a video entirely to music, is “layering”.

Throwing in sound effects is also “layering”.

In most video editing software, inserting a sound effect (such as a crowd cheering, or a bird tweeting) is as simple as dragging the sound clip and dropping it onto the second (or third) “track” in your software editor. The same applies for inserting music.

Most video editing software allows you to apply special effects to your sound clips, just as you do to your video clips. You can fade in or out, and adjust the volume at the basic level. With more sophisticated video editing software, you can do much more, including removing unnecessary background noises. This is done by using multiple “tracks”.

Your Hardware

Another key element, however, is the hardware you use. ampicillin dosage If your video making equipment consists of an old digital camera, you’re stuck with a lot of background noise (especially if you’re shooting outdoors) and “tinny” sound quality. If your aim is a “candid” video, these are faults that can be overlooked (in spite of what sound professionals would probably tell you): However, poor westernunion sound to the point where your viewers can’t really make out what you’re saying is not acceptable.

Investing in decent audio recording equipment, however, is something you might want to seriously consider – particularly if your video marketing is going to include teleseminars or interviews. You can get decent equipment and software for less than the price of a mobile phone nowadays – and one other advantage of modern sound recording software lies low price levitra in the way it’s so easy to learn. (You’re likely to have more trouble programming your new TV remote, in the majority of cases!)

When should you invest in decent sound recording equipment and/or software? If you’re planning to specialize in any of these areas:

• Teleseminars

• Interviews

• Re-purposing content

• Updating existing videos with new material

• Archiving your material

• Video narrations or voice-overs

Resources

Sound is sometimes an overlooked element of video marketing. Keeping it real is one thing – but not being able to hear what’s being said is simply unacceptable. Gregory Burrus, your Automated Business Solutions Coach invites you to learn more about sound and video marketing at http greg consider Amazon link

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Gregory Burrus, Automated Business Solutions Coach, Trainer, Internet Marketer, Small Business Consultant and Owner TechOSS.com Website Development Solutions combining online and offline techniques to help you grow your business. So please don't hesitate to visit my recommended business solution.

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Note:
Product recommendations are made as a result of my customers or my personal experience with the product or service. As an Affiliate Marketer,it should be assumed that links provided within the content of this blog may be affiliate links from which I may be compensated.

You are welcome to reprint this article on your blog/newsletter. You have permission to do so as long as the copyright information and the resource box above remains with the article.

Video Email Marketing: Have You Tried It Yet?

Gregory Burrus — Tue, 26 Jan 2010 03:21:21 +0000

One other tactic you can employ using videos is video email marketing. But is it effective?

A report from Marketing Vox reported impressive results, with a 33.42% clickthrough rate, including 63.95% of that 33% “watching the video through to completion. Adds moneygram locations Marketing Vox, “The average viewing time was one minute and thirty-six seconds; by way of comparison, the average email viewer will only spend eight seconds reading an email.”

However, before you rush to include video email marketing in your own marketing arsenal, stop to consider the fact that Marketing Vox does not clarify who the target demographic was made up of.

This means the most important question you have to ask yourself right now, before you buy levitra drugs make a decision, is: “Will my particular target market respond well to video emails?”

One simple way to answer that question lies in looking at your subscriber ampicillin 500mg preferences, if your autoresponder allows that. If 79% of your subscribers have stated they prefer text emails, seriously consider abandoning video email marketing on the spot. However, if 100% prefer .HTML, you’ve successfully passed the first hurdle.

Right now, jot down buy diet pill other pre-qualifying questions you can think of, specific to your subscribers.

Before you rush off to create a video, however, one of the first things you’ll need to ensure is that your autoresponder is up to the job of working with video email – Constant Contact and GetsResponse are leaders in this field, so if you’re using one of these services, you’re home free, in that respect. (Constant Contact offers a generous free trial, too.)

Some other tips to video email success:

1. Make sure your message is extremely short – around 1 minute is best, for email videos.

2. Make sure your message is valuable and highly relevant. Your readers will not click on your videos again, if that first message was an empty, promotional blurb.

Benefits of eMail Videos

1. These can make a memorable personal connection, in a way that the written word can’t

2. Have an unusually strong video testimonial? Use it here! Video testimonials are usually shorter than 1 minute; plus you can ask your list for more video testimonials – using your “example” to hook them into viewing the existing one.

3. You can track your video email marketing with Google Analytics (or more sophisticated tracking programs, of course)

4. You can use videos that instantly play, the moment your subscriber opens the email: However, for this to work rather than annoy them into unsubscribing, make your first video especially short – perhaps a small animation rather than a formal marketing message. That way, when you send your next, longer video, your subscribers will be “expecting” it, and won’t feel annoyed.

You barely have seconds to grab your reader’s attention. A video animation that loads in quicker than they can decide could be the perfect way to make your product or services stand out.

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Using YouTube for Video Marketing Research

Gregory Burrus — Sat, 23 Jan 2010 04:13:48 +0000

You’ve invested a lot of time in learning how to perform video marketing successfully: However, there’s one area many Online video marketers don’t fully explore – and that is using YouTube to conduct your own video marketing campaigns. Properly done, YouTube video marketing research can help you decide in advance whether or not a product is worth creating – before you ever invest a dime!

Do some keyword research to find out what people are looking for, then make a short “throwaway” video on one element of your proposed product subject, just to see how much response you’re going to get – and which market segment you need to narrow and focus that product towards, in order to actually get customers that want to pay cash.

And this is where WordTracker’s free keyword research tool really comes into its own…

You see, normally, when marketers do keyword research, they have a solid idea of which long-tailed keywords to use. (For those new to marketing, a “long-tailed keyword” is actually a phrase: e.g. “training your Siamese cat”, rather than an actual keyword such as “cat”.)

However, WordTracker’s free keyword research tool is great if you’re starting off with a simple, generic keyword like “cat”, because it can suggest actual long-tailed phrases for you to work with. (No pun intended!)

For example, let’s take “cat”, since we’ve buy levitra medication already used that example. (Note: you’ll want long-tailed phrases of at least three words or more!)

Here’s just a sampling of westernunion washington what we’ve come up with in WordTracker today…

Cats illness symptoms

Biggest cat in the world

Homemade cat repellent

Funny cat pictures

How to draw a cat

Homemade cat food recipes

Make your own natural cat repellent

What is wrong with my cat

Make your own cat food

Fattest cat in the world

How to make a cat scratcher

What you would then do is try out some of these phrases in Google as a search parameter, in quotes. You want more than 5,000 searches and less than 150,000, in order to find a viable phrase to work with.

In our example, “Make your own Natural Cat Repellent” garnered 6,260 searches – with most of these results dealing equally with (a) keeping cats out of unwanted areas of your home or yard (b) discouraging other peoples’ cats from visiting yours.

Let’s say you’ve searched for “cats” because you’re a breeder or veterinary assistant. (In other words, you have expertise in the area searched for.)

You can then quickly make a short video, using the key phrase above, to perform market research, in order to find out exactly what is the “hot” button, when it comes to cat repellents. Is it keeping cats safe? Solving behavioral issues? Cutting down on destructive habits?

What is the one aspect of cat repellent products that people are desperate for?

Ask ampicillin buy generic acomplia 250 mg your viewers, right in your video. Invite them to leave comments. And don’t forget to send others to your video from social marketing sites (and your own lists and forums).

By the time you create your final product – your Super Powered Cat Repellent or Keep Kitty Safe Cat Repellent or whatever was indicated dramamine sales by your research results – you’ve set yourself up to sell a winner!

Make this Year - Your most prosperous Year ever - because Your Success Is Mandatory Today -Learn more by joining us at Click to Grow Your Business .

Then request a free 30 minute consultation - contact me, Gregory Burrus by phone at 888-431-IOVC or email at HELPDESK [AT] TECHOSS [DOT] COM
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What Does Your Internet Video Marketing Say About You and Your Business

Gregory Burrus — Thu, 21 Jan 2010 04:56:19 +0000

Just as your articles establish you as an expert authority, so should your marketing videos, do the same job. To do this, you need to consistently the following information to your online viewers:

• Reliable facts and information

• Solutions, rather than simply just products

• Information that grants a great benefit: E.G. showing them how to save money, perform a task much more easily, actually use your product, learn a new skill

It doesn’t matter what format your video follows – whether it’s instructional, funny, a “talking head” video, a skit with multiple actors – that’s just the method of delivery. To be perceived as valuable, it needs to include solutions, benefits and facts your viewer can use.

Once you’ve made sure your video does indeed meet this criteria, it’s time to add the second ingredient to your “success” mix…

And that is “Promotion”.

There are several ways you can increase your views.

1. Invite comments from right within your video. If you’ve uploaded it to a site such as YouTube, you really want those comments and backlinks to related videos coming in! Directly inviting comments with generic ampicillin a call to action is a much overlooked technique.

2. Create a buzz on your social networks. This goes without saying, of course; but push it one step further by asking your friends and contacts to promote it too. (You’d be surprised how often this simple step is missed!) Finish off your Twitter tweet with “Plz RT” (“please re-tweet”). Ask your friends on Facebook to Stumble or Digg it. Use the “Share” feature on YouTube (have a list handy!) when you first upload your video.

3. Consider your viewers. Create both hi-fidelity and low-fidelity versions, to accommodate viewers with all types of equipment. buy levitra online cheap Point out that both versions are available in all your promotional efforts – many viewers on dial-up who might ordinarily ignore all video announcements will actually check out videos, if someone points out they’re (a) short (b) available in “low res” as well as “high”.

4. Include a trailer. Most likely, your video was made to direct people to your website. westernunion ohio Let them know who you are, what you’re known for and where they can reach you. Don’t assume that just having the URL appear for two seconds at the end of your video is going to do all the work. A trailer makes your video efforts look professional and focused.

5. Leave a link to your site beside your video, as well as in it! Links buy generic acomplia within videos are not searchable: Links in YouTube’s text areas are definitely searchable.

6. Create a powerful title. Remember that your viewers will be searching by keyphrase. They may not know they’re using keywords, but this is what will either bring up your video as a suggestion for them to view – or not. Use Wordtracker’s free keyword tool, to get an idea of what they’re searching for.

Keeping these tips in mind will help your videos deliver the most important message of all: That you’re an expert and professional who knows what you’re doing – and knows exactly how to help.

Make this Year - Your most prosperous Year ever - because Your Success Is Mandatory Today -Learn more by joining us at Click to Grow Your Business .

Then request a free 30 minute consultation - contact me, Gregory Burrus by phone at 888-431-IOVC or email at HELPDESK [AT] TECHOSS [DOT] COM
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How to Reduce Video Marketing Campaign Anxiety

Gregory Burrus — Tue, 19 Jan 2010 12:05:51 +0000

The fact is video marketing works. You need to develop your videos for your GVO campaign. When you do anxiety may erupt.

Many people get all wound up about creating a marketing video. The countless cheerful recommendations on the net about “keeping it real” tend to get lost in your anxiety about looking unprofessional or amateurish when you make that first video. But here’s a secret for you, in case you’ve forgotten it: You can always edit!

Editing is the best feature about video marketing. You doxazosin generics get to have all the fun of making the video. And then you can sit there and cut out every bit you don’t like, or tighten up the “script”, if there’s a point where what you’re saying on screen seems to drag.

If you’ve forgotten something, you can insert it.

For your GVO campaign there are many working parts, so for your target market, you can insert second mini-videos about the conference service or the free easy video producer service into your main video – just drag and drop new clips into your story line – showing them examples of what you’ve just been explaining.

And if you’re demonstrating how to use a physical product – for example, your video is about wood carving – you may not even want your actual recorded sound track at all, for some sequences. You can replace those screeching truck noises from the highway and your neighbor yelling at his dog with appropriate music.

So there you are: You’ve explained how to use the wood carving tools, and now you’re going to demonstrate carving a face into your block of wood. Segue in the music, speed up the action so it’s not dragging on and on – and just show them 1 minute of you actually doing some wood carving, at your speeded-up pace.

Much more entertaining than real-time slow, methodical scraping of wood with trucks roaring by, don’t you think?

Tips for Inserting Missing Information

If you’ve forgotten to include some key point in your video, it’s easy to go back and insert it. Just shoot the “missing bit” – and drag and drop into your storyline.

If it’s something as simple as forgetting your URL at the end of the video, this is easy as pie: However, if what’s missing is you explaining a key point in your “How To” video, you’ll need to make it look as if the new section wasn’t thrown in later as an afterthought.

The first way to keep it consistent is easy: Just wear the same clothes and especially make sure your hair looks identical to the way it was in your original video. But buy cheap acomplia there’s a second part to this, and people often fail to include it.

Make sure your lighting is identical. If you shot your video outdoors, it means waiting for the same sort buy levitra westernunion illinois cheap online of weather, and shooting the “fill in” segment at the same time of day. If you shot the original video indoors and there is any source of natural light coming into the room at all, the “same time of day” rule also applies – but you shouldn’t have to worry about weather (unless your video was shot on a bright day, and there’s an abnormally dark thunderstorm rolling in).

Never Forget Your Notes

This brings us to our last tip: Make notes about your video, as soon as you’ve shot it! Include things like the time of day, camera settings, lighting details.

But if you’re really not happy with that first video, and all else fails, you can always go for the ultimate “edit” of all.

You can simply re-shoot.

You can get your free video creation tool just by visiting your GVO Easy Video Producer center.
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Make this Year - Your most prosperous Year ever - because Your Success Is Mandatory Today -Learn more by joining us at Click to Grow Your Business .

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